Team
The Team Behind Take Care Mom
We created Take Care Mom because we went through the challenges of motherhood ourselves and want to help other parents.
Zulfiya Urunova
CEO
ex-Microsoft
Founder and CEO of Take Care Mom. Former Microsoft. A mom who turned personal experience into a mission to help other parents.
Zhaniya Aitbayeva
CFO
ex-KPMG
CFO and co-founder of Take Care Mom. Former KPMG. Responsible for financial strategy and business development.
Aigul Algozhina
Psychiatrist
Psychiatrist at Take Care Mom. Helps moms cope with emotional challenges of motherhood and take care of mental health.
Our Story
Take Care Mom started as a social project by two young moms from Almaty. We faced a lack of information and support in the first months of motherhood and decided to create a space where every mom could find answers to her questions.
With the idea of a mom community, we received a government grant from QazInnovation in 2023. This allowed us to develop the project into a full-fledged ecosystem with an app, community and educational content.
Today Take Care Mom has over 20,000 subscribers, 3,500+ app users and international recognition, including the Antler Indonesia finals and UN Women Expo 2025.
Our Values
Trust
Only verified information from doctors and specialists. Evidence-based approach to content.
Support
We create a safe space where every mom can get help and understanding.
Accessibility
Technology and knowledge should be accessible to every parent, regardless of location.